Southern Air Concepts, Inc. was founded by Keith Willing in 1999 and is headquartered in Atlanta, GA.

We believe it is our duty to responsibly present products to the HVAC industry in a manner that solves the environmental conditioning needs of our customers while striving to equitably achieve the strategic goals of the manufacturers that we represent.

We provide HVAC solutions, satisfy environmental conditioning needs, and aim to equitably achieve manufacturers’ goals. Southern Air Concepts is a manufacturers’ representative agency serving the HVAC industry. We represent premier manufacturers in the HVAC Industry, offering a wide variety of products.

At Southern Air Concepts, we assist our customers with technical questions regarding application and installation of their HVAC equipment and provide professional sales and application expertise, engineering assistance, factory authorized start-up and educational development.